About Barefoot & Busy

Meet the founder 🤍

I’m Nicole — a mum of four, soon to be wife to an amazing man and I can usually be found barefoot, and always busy.I got tired of leggings that didn’t fit right, didn’t feel good, and needed adjusting all day… so I created something better.

Barefoot & Busy was created in the middle of real life — not in a boardroom.

Like a lot of women, I thought uncomfortable leggings were just something you had to put up with. The rolling down, the constant adjusting, the feeling like you were squeezing into something that didn’t actually fit… it just felt normal.

Until one day, standing in the supermarket, I was pulling my leggings up (again), and my daughter looked at me and said,
“Mummy, I can see your belly.”

She was six — and kids that age say exactly what they see. But in that moment, I thought… why is this something I just accept?

Why can’t I find a pair that actually fits properly, feels good, and doesn’t need adjusting every five minutes?

I’ve always had some sensitivity to certain fabrics too, so comfort isn’t just a preference for me — it matters.

At the time, I was already building my first business and started looking deeper into materials, fit, and what actually makes something feel good to wear. It started as something just for me… but it didn’t stay that way for long.

Then one night, I was in the kitchen — barefoot, wearing a cheap pair of leggings, getting dinner ready — when my partner walked in and casually said I was “barefoot and busy.”

And that was it.

The lightbulb moment.

Barefoot & Busy was born from that exact feeling — real life, real comfort, and clothes that actually keep up with you.

This isn’t about trends.
It’s about pieces you can live in.

Because when you’re busy doing it all, the last thing you should be thinking about is your clothes 🤍